If you’ve ever discovered a Trader Joe’s snack so good you couldn’t keep it to yourself, you’re not alone. Between seasonal finds like Pink Lady Apple Chips and cult classics like Garlic Butter Irish Potato Chips, TJ’s has a knack for creating snacks worthy of obsession. And if you want to keep a good thing from disappearing off shelves, the best thing you can do is spread the word.
That’s exactly what shoppers are doing with a new fruity treat in the snack section. Fans on Reddit, Instagram, and beyond can’t stop raving about it—and with so much love pouring in, we’re hoping Trader Joe’s keeps this one stocked for a long, long time.
Trader Joe’s New Organic Sour Apple Watermelon Fruit Leather Wrap
Trader Joe’s shoppers know that fruit leather—and dried fruit in general—is one of the store’s most overlooked products. “I’ve been a fan of TJ’s Fruit Leathers for years as a quick calorie source,” one fan wrote. “45 calories that all come from fruit juices in a $0.49 strip that can be eaten in 3 bites.”
For years, Strawberry, Raspberry, Blueberry, and Wildberry have been the go-to flavors. But a few months ago, the store quietly introduced a new flavor for those who love a little tang: the Organic Sour Apple Watermelon Fruit Leather Wrap.
If you’re someone who loves sour candy or tart treats, this flavor combination will be right up your alley. Because it’s made from all-natural ingredients, it won’t deliver that extreme sourness that makes your mouth pucker, but just enough to give you a satisfying candy-like bite.
In fact, shoppers can’t stop comparing the new flavor to some of their favorite candies, claiming they “taste way better” than Fruit Roll-Ups and Watermelon Jolly Ranchers. “These are more candy-like than all candy,” one shopper shared. “These could get me to quit candy—and I need to try,” added another.
These fruit leathers make the perfect on-the-go snack—they’re small, slim, and easy to toss into a purse, gym bag, or even your pocket. Some fans even say they’re ideal for long workouts or race days. Heck, in today’s snack market, where most energy bars are quite pricey, this little 49-cent energy boost is a steal.
“Most major brands are $2 for 100 calories for a gel without [High Fructose Corn Syrup],” one customer noted. “This is 180 calories for the same price with named fruit juices.”
Fans are already hoarding these fruit wraps like they’re going out of style. “My local Trader Joe’s always laughs at me for grabbing a dozen each time,” one customer admitted. Another confessed, “I want to order a whole case of these.”
With all this excitement, it seems unlikely these treats will disappear from Trader Joe’s anytime soon. The only challenge might be finding them for yourself before other snackers clear the shelves.
