When I was a kid, my go-to lunch was a peanut butter and jelly sandwich, without the crust. That is, until a friend brought in a sandwich slathered in what I assumed was melted chocolate. Come to find out, it was a creamy hazelnut-cocoa spread otherwise known as Nutella.
Witnessing my friend eat that dessert-like sandwich sparked a case of lunchbox envy, prompting weeks of begging my parents to purchase a jar of the hazelnut, chocolate spread. And while I honestly don’t remember exactly when they relented to my pleas, I do remember finally opening a jar and enjoying the rich and creamy condiment with French toast, sliced fruit, and even Ritz crackers.
Nutella has been around since the 1960s and continues to be a household staple for many. The latest Nutella product is perfect for die-hard fans, and it’s available at Costco.
Costco Introduces Nutella Variety Pack
Allrecipes / Costco
In true Costco fashion, the newest Nutella find is an affordable bulk buy. What’s more, the Nutella Variety Pack—featuring an assortment of the brand’s most popular products—is hitting shelves just in time for the holidays.
The variety pack contains a whopping 26 items, including twelve individually wrapped Nutella B-Ready bars. The bars boast a crispy wafer shell that is sprinkled with puffed wheat and filled with—you guessed it—Nutella. It also comes with six packages of Nutella Biscuits, which are crunchy Nutella-filled biscuits with a heart-shaped design on the top.
For a snack-worthy treat, there are also four packs of Nutella & GO! that feature breadsticks with a serving of Nutella for dipping, perfect for packed lunches or a mid-day treat. And perhaps the most appealing items in the package are the four mini jars of Nutella—the popular item that stole the hearts of fans last winter.
In a recent TikTok, user @costcohotbuy spotted the set, calling it “perfect for snacking, gifting, or sharing.” Nutella-lovers were quick to respond in the comments and express their excitement, with one user writing, “Just take my money!”
Another commenter tagged several friends before begging them to purchase the set as a gift: “Please, please, you guys have to get me this!”
For just $21.99, Costco shoppers can snag this variety pack for all the Nutella-lovers in their lives, although prices may vary depending on location. Split up the items and use them as stocking stuffers this holiday season, or gift the entire set to someone who can’t live without the decadent hazelnut spread. It’s already at the top of my shopping list.

