WellTheory has entered into a partnership with Instacart to expand access to foods recommended for people with autoimmune conditions. The agreement incorporates Instacart Health Fresh Funds into WellTheory’s care model, allowing eligible members to use grocery stipends for items identified in their nutrition plans.
According to the companies, many autoimmune patients struggle to obtain recommended foods because of cost, limited availability and the difficulty of translating clinical nutrition advice into daily habits. The new program gives roughly 300,000 people in WellTheory’s network access to funds that can be spent through Instacart at local grocers. Instacart reports that its service reaches more than 98% of U.S. households, including most residents of food deserts and nearly all households enrolled in SNAP.
Claire Rudolph, a co-founder of WellTheory, said patients frequently encounter obstacles when trying to follow dietary guidance. She noted that the partnership is intended to reduce those barriers by making recommended foods easier to identify and purchase.
WellTheory operates a virtual care model that emphasizes nutrition, lifestyle adjustments and ongoing support from dietitians and health coaches, with the aim of addressing underlying contributors to autoimmune symptoms rather than relying solely on conventional symptom-management approaches.
Instacart said its Fresh Funds program is designed to help patients apply nutrition advice in their day-to-day lives by simplifying access to specific foods. Sarah Mastrorocco, Instacart’s vice president, said the company views food access as a key component of health support.
The collaboration follows a recent outcomes report from WellTheory that cited improvements in symptom management among participants in its program. The company currently works with several employers and health plans, including Maven Clinic and Sentara.
