There’s something special about this time of year, as grocery store aisles start to fill with holiday goodies and seasonal flavors. Inspiration strikes at every turn, and with the biggest baking season of the year just around the corner, we’re stocking up on all the essentials we need to make our favorite recipes go off without a hitch.
Brands are already rolling out products with holiday baking in mind. Costco’s famous Egg Nog Liqueur is back in stock, and it’s great for muffins, scones, cheesecakes, and other creamy desserts (when you’re not sipping it, of course). And new butter products and chocolate treats are making their way to shelves, too, ready to be utilized in a holiday spread.
But now we have to make our way to our local Trader Joe’s ASAP because we’re stocking up on a new baking aisle find that will make seasonal treats extra special this year.
Trader Joe’s Debuts New Vanilla Sugar Made With Bourbon Vanilla Beans
Just in time for holiday baking, Trader Joe’s has a new Vanilla Sugar Made With Bourbon Vanilla Beans. The new find, which has been spotted by eagle-eyed shoppers on social media, is great for cookies, cakes, doughnuts, and so much more.
Each 3.53-ounce jar is priced at $3.99, and features two ingredients: cane sugar and ground bourbon vanilla beans. Pair it with Trader Joe’s new Bourbon Vanilla Bean Syrup, and you have an unstoppable baking duo.
“Trader Joe’s Vanilla Sugar is the newest pantry upgrade that’s quietly making everything taste better,” said reviewer and blogger Become Betty. “Unlike most vanilla sugars that look pale and plain, this one is noticeably darker thanks to finely ground vanilla beans blended right into the sugar. The result is a speckled, aromatic blend that smells as amazing as it tastes.”
Fans on Reddit are sharing tons of suggestions for how to use this fun new product, from using alongside cinnamon or pumpkin pie spice on snickerdoodles to sprinkling it over ice cream. Other ideas include stirring it into oatmeal or yogurt, using it on the edges of a sweet galette, or mixing it into your daily cup of coffee. There’s no wrong way to use this tasty sugar!
“This is an immediate purchase,” said one Redditor. “I love everything bourbon vanilla,” shared another.
Vanilla sugar is relatively easy to make, but this Trader Joe’s shortcut is perfect for those who don’t want to plan ahead, or just want quick access to a tasty product that will take your cookies, coffees, and cakes to the next level. Pick up a jar (or two) during your next Trader Joe’s run to see what you can make this holiday season.

